Why the Safety of Your Patient Data Should be Paramount
Patient engagement platforms are increasingly popular as healthcare providers look for ways to better engage, communicate, and create better experiences for their patients. These platforms provide a range of benefits, including improving patient outcomes, reducing healthcare costs, reducing staff and provider burnout, and increasing patient satisfaction. However, there is a legitimate growing concern that some of these platforms are selling patient data to advertisers, raising serious privacy concerns.
Data privacy is a stalwart of the patient’s administrative journey, and its security is becoming increasingly important and under elevated scrutiny as more and more of it is collected and stored electronically. This data includes highly sensitive information such as patient names, addresses, medical histories, and insurance information. This information is extremely valuable to advertisers who want to target their products and services to specific demographics, such as people with certain medical conditions.
Unfortunately, some patient engagement platforms are selling this data to third-party advertisers, often without the patient’s knowledge or consent. This information is so valuable that it often represents the lion’s share of a patient engagement platforms revenue often superseding the revenue generated by subscription fees. It’s not uncommon that most practices have no idea how much money is being made off their patient’s data if at all. This has raised concerns among privacy advocates who are concerned about the misuse of this data.
Patients trust their healthcare providers with their most sensitive and personal information, and any breach of that trust can have serious repercussions. If patients find out that their healthcare provider is using a patient engagement platform that sells their data to advertisers, this can lead to a loss in trust and have a negative impact on the reputation and ultimately the bottom line of the practice.
In addition to having a legal and ethical responsibility healthcare providers want to protect their patient’s privacy and data.
How can you protect your patient data?
If you see phrases like “educational content”, “life sciences”, or concepts like informing the patients about “treatment options” or the like it’s a good idea to gain absolute clarity on the relationship that your patient data plays on how that content is delivered to your patients. It’s also necessary to find out who is providing the content.
Unlike many other patient engagement platforms, Yosi Health does not sell patient data to any third parties. They are absolutely committed to protecting the privacy and security of their patients’ information. They use advanced encryption and security measures to ensure that patient data is always safe and secure.
In addition to their commitment to privacy and security, they offer a range of features that make it easy for patients to manage their healthcare needs. This includes features such as appointment scheduling, secure messaging, and digital check-in. Patients can also easily and safely complete their intake paperwork and communicate with their healthcare providers from the comfort of their own home.
Choosing a patient engagement platform that prioritizes patient privacy and security will help healthcare providers build trust with their patients and demonstrate their commitment to protecting patient data. Ultimately, protecting patient privacy should be a top priority for healthcare providers, and using the right platform is an essential step in achieving that goal.
Are You Ready to Supercharge Your Practice?
Find out more about how MMDengage, patient engagement platform powered by Yosi Health, is improving the patient experience while protecting their health data.
