Online reviews are essential for converting searchers into patients.
Positive reviews play a large part in your outreach. 92% of people trust a recommendation from a friend, and 70% of people even trust a recommendation from someone they don’t know*.
Leverage Patient Reviews
Once your practice has gathered a collection of reviews from patients, the next step is to use those reviews to spread awareness about your practice. Here are a few ways how:
- Place real reviews and testimonials prominently on the practice website. Feedback on positive experiences and comparisons to competitors are highly influential topics.
- Update social media regularly with reviews and patient stories. This will not only help attract new patients, but it will also boost the practice’s brand image.
- Use emails and newsletters as targeted marketing. Segment the patient base to send communications with relevant reviews and stories that keep prospective patients within reach.
- Case studies are an amazing way to highlight success. Use a real review or story to illustrate how the medical practice helped positively impacted a patient’s life.
A Better Way To Gather Online Reviews
Let a marketing software solution like Demandforce collect reviews and build your reputation for you. To learn more about attracting new patients with reviews, visit go.demandforce.com/MicroMD, or call (877) 360-3869.
*Modern Medicine Network Patient Reviews: Use them to your advantage, 2018
